Struggling to sleep? Just try reading through a handful of corporate website About pages. Not so long ago I wrote about neglected email unsubscribe pages and next on the list is About pages. A post inspired by Jeff Sheldon’s tweet.
It’s amazing how many sites neglect the opportunity to showcase their journey. There’s no limit to how we can showcase our stories through text and visuals. Only you who understands your message can work out how to communicate your brand effectively. I can however give you some examples to inspire you.
I love how Hiut represent themselves. If you take a moment to read through their site you’ll buy a pair of jeans because you’ll buy into their thinking. I even find some of it pretty inspiring.
The things that define you are not just the things that you do, but the things you say no to. Saying no is focus. We only make jeans. We say no to anything else. Be narrow. Be good.
A video! I’m a sucker for a video. Not only that but Jeff takes you on a journey—through a story that formed Ugmonk as it is today.
It all started with a simple idea – design fresh high-quality unique items. Just one month after I had graduated college, married my high-school sweetheart, moved to Burlington, VT, and started a full-time design job, I found myself brainstorming about launching my own brand centered around my love for typography and minimal design
In just the opening few sentences, Stuff and Nonsense set their tone. They outline what they love doing and give a quick history of their beginnings. They inspired me when writing my Design introduction.
We founded Stuff & Nonsense with the aim of doing lovely design work for lovely people. Fifteen years after we started, we still do that every day.
Billingham Bags keep their about page simple. Just a couple of paragraphs leave you feeling like you’ve found people that care about what they do. Much like Hiut. Billingham try not to go down the cliché route, they get straight to the point of their bags:
A Billingham isn’t about nostalgia or tradition and it is much more than just a desirable object. It is about wanting and expecting the best protection for your camera and equipment, giving you comfort and peace of mind.
What’s your about page like?